___ Brown and Kulik (1977)_______________________
Aim: The aim of study was to investigate whether or not dramatic or
personally significant events can cause "flashbulb" memories.
Procedure: The study entailed 40 white and 40 black participants reading
and answering a questionnaire on whether or not they could recall vivid
memories of hearing of events such as JFKs assassination, Malcom “X”, Martin
Luthur Kings assassination, and Princess Dianas death. They tested their
theories comparing consequential events vs nonconsequential events.
Findings: The experiment found that Flash Bulb Memories are more likely to
e created or remembered because of surprising or unexpected events and very
personal relevant events. (eg: Death of close friend, family member).
Conculsion: Dramatic events in a person life can cause them to have a
psychological imprinting of the event with vivid details and a very confident
feeling that their information is 100% correct.
Weakness: Because this information was collected through a questionare, it
is nearly impossible verify the precision of the reports.
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