Tuesday, January 14, 2014

Brow and Kulik (1977) Study on Flashbulb Memories

___ Brown and Kulik (1977)_______________________

Aim:  The aim of study was to investigate whether or not dramatic or personally significant events can cause "flashbulb" memories.

Procedure: The study entailed 40 white and 40 black participants reading and answering a questionnaire on whether or not they could recall vivid memories of hearing of events such as JFKs assassination, Malcom “X”, Martin Luthur Kings assassination, and Princess Dianas death. They tested their theories comparing consequential events vs nonconsequential events.

Findings: The experiment found that Flash Bulb Memories are more likely to e created or remembered because of surprising or unexpected events and very personal relevant events. (eg: Death of close friend, family member).

Conculsion: Dramatic events in a person life can cause them to have a psychological imprinting of the event with vivid details and a very confident feeling that their information is 100% correct.

Weakness: Because this information was collected through a questionare, it is nearly impossible verify the precision of the reports.



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